OPPORTUNITY

Everyone skips ads and branded content. Especially when it’s interrupting them on mobile social platforms.  So to engage Bacardi’s music loving audience on social, we needed a new approach.

Instagram
Sponsored Posts
Snapchat
Ads
Youtube
Pre Roll
Facebook
Sponsored post

THE IDEA

We embraced skipping behavior to make it part of the fun, in the first ever Instagram Stories hack. We used the skip back and forward function on Stories to create an interactive DJ experience. Simply skip back and forward between multiple video clips of beats, samples and scratches to feel like you are mixing on turntables.

"A Clever Instagram Stories Hack”

“Bacardi Lets You Be A DJ On Instagram”

"a truly new kind of musical experience"

Results

BRAND INTERACTIONS
MEDIA IMPRESSIONS
INCREASE IN FOLLOWERS
TO POST TO INSTAGRAM